Lush really does put the whole fruit in it… A tongue-in-cheek bath bomb campaign may have ruffled feathers in January, but there are serious issues being tackled behind scenes in
Combat social anxiety in young children Teach your child essential coping mechanisms to help ease their social anxiety. By Taryn Dekel When does being ‘shy’ cross over to social anxiety?
The Terrific Touareg Volkswagen’s latest offering combines luxury with practicality to make the perfect family ride. By Vann van Staden You’ve worked hard to have what you have. You’ve
Outdoor Living Master the art of outdoor living by transforming your patio with these gorgeous must have furniture and decor pieces this season. 1. Sayap wing chair, Weylandts
The Tao of the Toddler By Alasdair Cunningham Wisdom is supposed to come with age but that’s not always the case. Take my kids for example, they can drop
Wholefood Soul Food Delicious, nutritious, plant-based recipes to make you feel good and feed your soul Hummus 3 Ways Hummus is easy and affordable, and the resulting flavour is far
What is the MTHFR Gene Mutation? By Mariza Halliday All humans have the same set of genes, it is the tiny variations in those genes that make us different from
Plant Power Plant-based eating is gaining traction, both locally and around the world. By Jennifer Campbell There was a time when the plant-based diet was viewed as a mere craze,
Fitness Trends Take a look at the latest fitness trends hitting the exercise circuit and pick one to get you ready for summer. By Taryn Dekel We know you’re busy
Nature’s healers All-natural remedies for summer ailments. By Jennifer Campbell Summer is for family time and fun, but unfortunately, some of the season’s most common ailments can lead to uncomfortable
Welcome To Absolute Mama
absolute mama is South Africa’s “only” Premium Lifestyle Magazine for the Discerning Parent. absolute mama focuses on Moms and their little ones but not forgetting the Dads too.
Packed with the latest Fashion & Beauty, Home Décor and Motoring, we also keep you up to date with upcoming Events and top destinations for some holiday inspiration.
We aim to support parents in a natural approach to family life by keeping them at the forefront of the latest advances in Health & Wellness, Information and Parenting advice.
absolute mama is a premium quarterly parenting lifestyle publication for the style-conscious parents who don’t just define themselves as parents; they have a sense of responsibility and are interested in the important issues surrounding parenthood.