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Get ready for the multi-talented towel this summer


The Cotton Company is a lifestyle brand born from a love for the traditional artisanship of Turkish towels. The Cotton Company offer a beautifully versatile collection of Turkish Towels that adds a touch of elegance and luxury to everyday living. Working with a small family-run team of artisans in the Aegean region of Turkey, every product is lovingly and exclusively crafted to perfection.

These towels are woven from 100% pure Turkish cotton, delivering on a combination of premium cotton and traditional weaves and techniques, creating a product that is highly durable, but also soft and super absorbent. Half the size of a typical terry cloth towel, these Turkish towels allow you to fit nearly double the amount of towels into the washing machine – saving water in the process.

The Cotton Company’s ranges include the Kelim, Elim, Herringbone, Süd, Ballitto and more – all traditional designs from Turkey – and come in Towels, Throws and hand towels. All products are multi-purpose and can be used at the beach, the pool, spa and can be worn as a scarf. The Throws work beautifully on the bed during summer as it’s also temperature regulating!

This summer, they have also launched a mix of cotton and linen gowns – perfect for those relaxing summer mornings, as well as hand-woven Turkish Towels in neutral sand tones.

These towels are the perfect balance between style, beauty and practicality.

The Cotton Company has an online store and can ship both nationally and internationally www.thecottoncompany.co.za as well as showroom in Paarl, Cape Town.

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