Education Kids Parenthood

Barbie goes mindful!

Barbie® launches a Wellness Collection that introduces girls to the benefits of self-care through play.

  • The collection teaches girls daily routines that promote emotional wellbeing and includes three key themes: meditation, physical wellbeing and self-care.
  • Breathe with Me Barbie is a meditation-themed doll that celebrates mindfulness with five guided meditation exercises that use light and sound effects to inspire girls to create their own practice.

Johannesburg, 17th of February 2020 – Barbie, the global icon and most diverse doll on the market, today introduces a newline of Wellness-themed dolls. Recognising the spike in emotional wellbeing practices among girls, like yoga (which increased by 63%) and meditation (up 90%) over the course of five years, in 2020, Barbie will introduce girls to the benefits of self-care through play.

With exciting multi-sensory products, girls can explore the different facets of wellness while getting to play out the trends they see around them. Now kids can recreate practices like meditation and spa days with a new Barbie Wellness collection.

Lisa McKnight, SVP and Global Brand Manager of the Barbie brand said: “As a brand that is always on the pulse of culture, we are proud to launch our new Barbie line to celebrate wellness trends girls see around them at home, school and beyond. From meditation to face masks, each Barbie product highlights a different facet of well-being to encourage fun focused on caring for one’s best self.”

The full range is listed below and is available in South Africa from March 2020 at leading retailers.

Barbie® Breathe with me Doll
SRP: R539.99| 3Y+ | Available March 2020
– This meditation-themed doll celebrates one of her favorite ways to recharge using lights and sound and includes a doll, puppy, and four cloud emojis to guide meditation.
– Simply press the button in the doll’s necklace to activate one of five guided meditation exercises that use light and sound effects to inspire their own practice.
– Breathe with Me Barbie is dressed in cozy loungewear and features extra flexibility for realistic posing and active play.
– The puppy helps the doll focus with visualization: place one of the four cloud emojis — Love Rainbow, Sad Rain, Happy Sunshine or Grumpy Red — into its head to express an emotion; switch them up to express a new feeling.

Barbie® Spa Doll
SRP: R339.99 | 3Y+ | Available March 2020
– This spa-themed doll and accessory set celebrates self-care with a Barbie doll dressed in a comfy chic look and has lots of storytelling pieces to encourage exploration and play.
– Some accessories have a handle Barbie® doll can hold for easy role-play fun, and others, like the smaller cucumber eye mask, fit her puppy to play out pet care, too.
– Barbie can soak away the day with spa and bath products that include a rubber duck, magazine, bath brush, towel, box of bath bombs and candle.
– Puppy gets to enjoy, too — they each have a cucumber eye mask, and the neck pillow fits them both.
– Doll has 11 “joints” for more realistic movement — at the neck, shoulders, elbows, wrists, hips and knees. 

Barbie Wellness Dream Doll
SRP: R339.99 | 3Y+ | Available March 2020
– Barbie can relax before bedtime with a tray and cup of cocoa, her journal, cell phone and laptop.
– Her puppy can find sweet dreams, too, with a dream pillow to share and a sleep mask for each.
– Barbie wears dreamy loungewear with a tropical leaf print and pink slippers and features 11 “joints” for more realistic movement — at the neck, shoulders, elbows, wrists, hips and knees.

Barbie® Spa Day Fitness Doll
SRP: R339.99 | 3Y+ | Available March 2020
– This fitness-themed doll and accessory set celebrates a favorite way to recharge and includes a doll, a puppy and 9 themed accessories, including a yoga mat, hula hoop, watch, and water bottle that let kids play out a classic moment of self-care.
– The doll wears an athleisure look and has lots of storytelling pieces to encourage exploration and play.
– Some accessories have a handle the doll can hold for easy role-play fun, and others, like the smaller weights, fit the puppy.

Barbie® Fizzy Bath Bathtub Playset
SRP: R479.99 | 3Y+ | Available March 2020
– Playset comes with a doll, puppy, spa tub and accessories to play out a real fizzy bath.
– Simply fill the tub with water, place doll inside and add one of the five included glittery fizz packs to see the water bubble, just like in a real spa.
– Accessories include a tub tray, bath products, a loofah, a back brush and a towel.
– The doll wears a swimsuit with a wrap-around towel and features extra flexibility for realistic posing and active play. 

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