Barbie – the most diverse doll in the market – announces new and inclusive looks within the Barbie Fashionistas line. The line includes a doll with no hair, a Barbie doll with vitiligo, a doll with a gold prosthetic limb, a Ken with long rooted hair and the first-ever redhead Ken. The new dolls join 170+ diverse dolls within this range since 2015.
The Barbie Fashionistas line is where the Barbie brand delivers the most diversity and inclusion, offering girls a variety of skin tones, eye colours, hair colours and textures, body types and fashions to choose from. The variety offered is designed to inspire girls to tell more stories and find a doll that speaks to them. Over the past five years, the line has evolved to be more reflective of the world girls see around them by introducing more than 170+ new looks, including:
- More skin tones, hair colours and textures, eye colours and facial structures (sculpts).
- Body diversity including Tall, Petite, Curvy and a doll with a smaller bust, less defined waist and more defined arms.
- Dolls reflecting permanent disabilities, including a doll with a prosthetic limb and doll with a wheelchair and ramp.
- Updated Ken looks with a variety of skin tones, bodies, eye colours and hairstyles.
- Mattel now offers Barbie dolls that come in 5 body types, 22 skin tones, 76 hairstyles, 94 hair colours, and 13 eye colours. Ken dolls are available in 4 body types, 18 sculpts, 13 skin tones, 9 eye colours and 22 hair colours.
In 2020, Barbie is continuing to represent global diversity and inclusivity in the fashion doll space by showcasing a multi-dimensional view of beauty and fashion by adding:
- A doll with no hair
Reflective of hair trends seen from catwalk to the sidewalk. If a girl is experiencing hair loss for any reason, she can see herself reflected in the line.
- A doll with a darker skin tone that uses a gold prosthetic limb
In 2019, Barbie introduced dolls reflecting permanent disabilities, including a doll with a prosthetic limb, by collaborating with then 12-year-old Jordan Reeves, who is on a mission to build creative solutions that help kids with disabilities, to create a play experience that is as representative as possible. This year, we have expanded the offering to include a second doll with a darker skin tone that uses a prosthetic limb.
- A Barbie doll with vitiligo
As we continue to redefine what it means to be a “Barbie” or look like Barbie, offering a doll with vitiligo in our main doll line allows kids to play out even more stories they see in the world around them. To design this doll, Mattel worked with a dermatologist to ensure vitiligo was accurately represented.
A prototype was debuted on Barbie’s Instagram channel @BarbieStyle last year, becoming the channels most ‘liked’ post ever.
- Ken with long rooted hair
Ken’s newest style is a first in the Fashionista’s line and differs from the traditional moulded look because it has rooted locks.
SVP Barbie & Global Head of Dolls, Lisa McKnight says: “We are proud that Barbie is the most diverse doll line on the market that continues to evolve to better reflect the world girls see around them. Our commitment to better reflect the world drives a powerful conversation, and we know our efforts are resonating with eight consecutive quarters of growth and the Fashionistas category up double digits in 2019.”
Barbie’s efforts on broader diversity and inclusivity is resonating; over half of all the dolls sold worldwide last year were diverse dolls. Of the top ten best-sellers, seven were diverse, including the doll that uses a wheelchair. In the UK, both of the Barbie dolls with wheelchairs were the #1 and #2 bestselling individual Fashionista dolls while globally, the #1 bestselling individual Fashionista doll of 2019 was a curvy black doll with afro hair.
The new Fashionistas range is available from March 2020. The range is available at stores nationwide and availability will differ per retailer. Suggested Retail Price R209.99.